Live case webinar

The discount nobody wants to defend

Two family businesses, and in each one the smaller owner expects their share of the whole. I'll run both files live and show how the control and marketability discounts get sized, and why that percentage gets challenged more than almost anything else in the report.

  • Wed, Nov 4, 2026
  • 10:00 AM CT, 45 min
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One session, two files

Two family businesses, two minority stakes, both run live

Wed, Nov 4, 2026 · 10:00 AM CTNext live session

A minority stake in an estate

Bayou Mechanical Services, L.P. Mechanical services

  • NewcomersWhat a minority interest is, and why it's worth less than its share of the whole.
  • ProsSizing the control and marketability discounts, and which standard of value the engagement calls for.
Wed, Nov 4, 2026 · 10:00 AM CTUpcoming

A minority stake under a buy-sell

Summit Signs & Apparel, LLC. Signs and apparel

  • NewcomersWhy a buy-sell agreement can change what a minority stake is worth.
  • ProsWhether the agreement points to fair value or fair market value, and whether the discount survives it.
November 4 · Bayou Mechanical and Summit Signs

The enterprise value is the easy part. The discount taken off it gets challenged.

Both files start from the enterprise value. Each minority interest is then stepped down for lack of control and lack of marketability, and the percentage picked for each is where reviewers and the other side's valuator push first.

Running order
  1. 01When a discount applies at all: minority interests, estate and gift, buy-sell.
  2. 02Control versus marketability, and why they're two separate discounts.
  3. 03How the percentage gets sized, and the reasoning that has to sit beside it.
  4. 04Fair market value versus fair value, and which one the engagement calls for.
  5. 05A short callback: the enterprise value both discounts start from, and why an error there carries straight through.
Where DealGauge shows up on screen

The enterprise value conclusion each discount starts from.

Run one of your own files

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Clips from the live sessions

Watch a minute first

Hensay Qualah, Founder of DealGauge
Hensay QualahFounder, DealGauge
Your host

A practitioner running real files, live

Every case is a completed engagement, anonymized. Bring your questions; the final part of every session is open Q&A.

Hensay Qualah has personally valued businesses representing approximately $1.9 billion in enterprise value across 450+ engagements.
Built for

For professionals who defend a number

Business brokers

Explain to a minority owner why their stake isn't worth its share of the whole.

M&A advisors

Know which discount holds up under a buy-sell agreement and a reviewer.

Valuation professionals

See control and marketability discounts sized and defended on real files.

Session library

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When the books and the returns don't agree
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Before you register

Frequently asked questions

Is there a cost to attend?

None. The session is complimentary.

What if I can't attend live?

Register anyway. Every registrant receives the full recording.

Can I run one of my own files?

Every signup receives one complimentary valuation credit. No card required, no expiry. Get started here.

November 4 · 10:00 AM CT

See two minority stakes discounted and defended, live

45 minutes, followed by your questions.

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